Lately, having done a small amount of work with McDonald’s NZ, I’ve been pondering the place of takeaway foods in our diet. Like them or loathe them, they’re here to stay. A recent evaluation of the zoning strategy employed by… Read More ›
Food Industry 
When is nasty truly nasty?
The word nasty is a strong one that tends to elicit an involuntary feeling of discomfort in most of us – and people do say that your gut reaction is the most important. According to one dictionary “nasty” means: 1. … Read More ›
“Just because it’s not in the targets doesn’t mean it’s not important”
As soon as I heard the Health Minister had announced the revised list of health targets, which exclude nutrition and obesity, I felt a blog coming on. Especially since it kind of slipped in quietly, with the media otherwise occupied… Read More ›
Why should foodies participate in the on-line space?
A blog is just one of the many forms of social media that is having a profound influence on consumers’ attitudes, knowledge and ultimately consumption habits. The more traditional mediums remain just as relevant and important but you ignore the… Read More ›
The ideal front-of-pack labelling scheme – yeah right
In the great obesity debate front of pack nutrition labelling is often hailed as is the bold new hope to guide consumers towards healthier food options. The “traffic light” concept is the one most of us would be familiar with… Read More ›
Choice Architecture
Choice architecture: no, it’s not a compliment about a building, but something many politicians, businesses and parents have been involved in for years. It describes the process of organising the context in which people make decisions. Simply put, it’s providing… Read More ›
The humbug of food elitism
Lately there’s been a proliferation of media articles encouraging people to avoid foods with additives. It’s a sentiment propelled by the Green Party and gourmet foodies, and recent interest has certainly been peaked by Michael Pollan’s book In defence of… Read More ›
The mantra on house brands is not good enough
Almost everywhere you turn there are now self-styled experts offering consumers advice on how to save money on their grocery bill. Invariably their advice turns to the merits of supermarket, or house, brands versus the product brands we have grown… Read More ›